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Announcing Revamped Volume Pricing for Premium Licenses

This entry was posted in Wordfence on August 22, 2018 by Dan Moen   6 Replies

This year we have been very focused on the needs of agencies and other organizations with lots of sites to protect. We’ve spoken with many of you and have a clear picture of what we can do to make Wordfence work even better for you.

To start things off, in June we released a feature that makes Premium licenses work seamlessly across development, test and staging domains. We’ve gotten tremendous feedback on it so far and encourage you to take advantage of it if you haven’t already.

The latest change we’ve made addresses what is probably the most common piece of feedback we receive from organizations that manage lots of sites. We’re changing the way we handle volume discounts. We have always offered volume discounts, but your discount was based solely on the number of licenses you purchased, and for how many years, during a single transaction. That worked well for us for a long time, but based on your feedback it was clear we needed to make a change.

Volume discounts for license purchases are now based on your total active license count, including what you’re buying today. For example, if you already have 5 licenses and want to purchase 2 more today, your discount is based on a total of 7. The table below shows our new volume discount rates:

Active License Count Discount % Price Per License
1 0% $99.00
2-4 10% $89.10
5-9 15% $84.15
10-14 20% $79.20
15+ 25% $74.25


If you are currently a Premium customer this means that any purchase you place going forward qualifies for a discount, regardless of how many licenses you purchase.

We are also offering incentives for purchasing additional years. Currently you will receive an additional 10% discount on your transaction if you purchase a 2 year license and 20% for 3.

Renewal prices for your new licenses are also based on your active license count. As you purchase more licenses, the discount applied to your renewal prices goes up.

Your old licenses won’t change… unless it’s in your favor

With this change we wanted to make sure that we didn’t raise prices for the licenses you already own. Your renewal price for licenses purchased before July 24th of this year will not change, unless your active license discount qualifies you for an even lower price. In that case we will automatically charge you the lower price. And as long as they’ve been installed on a website they count toward your active license count, improving your discount for new license purchases and lowering the renewal rate for your newer licenses.

More is on the way

Our team is currently hard at work on a major feature that will make managing and monitoring Wordfence across multiple sites much, much easier. We haven’t set a launch date yet, but you should see it within a few months. If you’d like early access I highly recommend signing up for our beta program.

Need help managing Wordfence at scale?

Our new Client Partner program was created with agencies and organizations with high profile sites to protect in mind. Set up a free 15 minute consultation today to learn how we can help you protect your sites with Wordfence.




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6 Comments on "Announcing Revamped Volume Pricing for Premium Licenses"

Nick Leffler August 22, 2018 at 10:27 am


That's all I have to say.

Emmanuel FRANÇOISE August 22, 2018 at 10:52 am

I've been waiting for that for a long time! Excellent initiative!

John Garrett August 22, 2018 at 11:31 am

Great Pricing, Great Product, Great Service. I love it when things keep getting better and better.

Tom Stevens August 22, 2018 at 1:03 pm

Smart move! Even though Wordfence is worth every penny, not every website brings in enough revenue to make it financially viable to buy a lot of individual licenses, even in packs of 3.
Glad to see that my complaint about your pricing structure was heeded and turned into a benefit for all!

Faraz Rad August 23, 2018 at 12:59 am

This pricing strategy is now better than before, thanks.

Janet Doré August 28, 2018 at 7:56 pm

This "little guy" sends a BIG thank you!

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